OpenAI’s Super App Pivot: Why “Chat Is Dead” Changes Everything for Marketers ![OpenAI's Super App Pivot: Why "Chat Is Dead" Changes Everything for Marketers]()


A senior OpenAI employee told the Financial Times something that should make every marketer pay attention: "Chat is dead." Not ChatGPT the brand. Chat as the organizing principle for how OpenAI builds products. The shift redefines where customer discovery happens and what you need to do right now.
Ricardo MazziJune 23, 2026


