“Media Champions” with Ricardo Mazzi from Mazzi Studios
Each week on “Media Champions,” Daily Ad Brief’s host talks to media experts across the country. Some of the topics are listed below.
WHAT IS THE BIGGEST CHANGE IN MARKETING THAT YOU SEE COMING IN THE NEXT 2 YEARS?
Same challenges of today will remain, demonstrating ROI, attribution, finding talent, analytics. But bigger challenges are centered around tech and trends: how to reach the right people and the right time with relevant content to optimize the customer relationship
WHAT IS THE ADVANTAGE TO WORKING WITH AN OUTSIDE MEDIA BUYER AS OPPOSED TO HAVING JUST AN INTERNAL MARKETING DIRECTOR?
They have a pulse of what other companies are doing inside and outside of your industry and can have insights normally an internal resource won’t have.