Marketing Archives - Mazzi Studios

Marketing Budget Calculator for Smart Planning

Plan Smarter with a Marketing Budget Calculator For small and medium-sized businesses, every dollar counts—especially when it comes to marketing. Crafting a solid plan for your advertising spend can feel overwhelming, but it doesn’t have to be. With the right tools, you can break down your funds across channels like…

Ricardo MazziNovember 8, 2025

Artificial Intelligence Marketing

AI-Powered Insights for Healthcare Marketers

AI is reshaping healthcare marketing. Instead of relying on outdated metrics like page views and click-through rates, marketers now use AI tools to predict patient behavior, refine content strategies, and optimize budgets. By integrating data from sources like EHRs, CRMs, and patient reviews, AI provides real-time insights that traditional methods…

Ricardo MazziSeptember 24, 2025

Artificial Intelligence Marketing

AI Agents in Healthcare Marketing: Personalization, Compliance, and Scalable Patient Engagement

AI agents are transforming healthcare marketing through personalized communication, predictive analytics, and streamlined campaign management.

Ricardo MazziSeptember 12, 2025

Artificial Intelligence Marketing

Vibecoding in Marketing: AI Collaboration Sparks Creativity

Vibecoding is reshaping digital development by combining AI-driven tools with human creativity. This approach reduces technical barriers, enabling faster project delivery and better results across industries, especially healthcare marketing.

Ricardo MazziAugust 14, 2025

Artificial Intelligence Marketing SEO

The Rise of AI Agents: How They’re Revolutionizing SEO and Business Automation

Last week, I watched an AI agent complete in 10 minutes what used to take my team three hours: researching competitors, analyzing their content gaps, and drafting a strategic report. It wasn't perfect, but it was 80% there – and that's exactly the point. The AI Agent Quiet Revolution Happening…

Ricardo MazziAugust 7, 2025

Marketing

Key KPIs for Healthcare Email Campaign Success

Tracking the right metrics is essential for improving patient engagement and achieving measurable results. Key performance indicators (KPIs) like open rates, click-through rates (CTR), conversion rates, and bounce rates provide a clear picture of campaign performance. Here's a quick summary.

Ricardo MazziJuly 8, 2025

B2B Marketing

B2B Marketing ROI: Measuring What Really Matters

A deep in effective strategies to measure & improve ROI in healthcare B2B marketing, focusing on key metrics, challenges, and best practices.

Ricardo MazziJuly 5, 2025

Marketing

How to Create a Digital Marketing Strategy in 7 Steps

Learn to build an effective digital marketing strategy through audience research, goal setting, content planning, and continuous improvement.

Ricardo MazziJune 25, 2025

Marketing

Ultimate Guide to Healthcare Email Segmentation

Want to improve your healthcare email marketing? Start with segmentation. Healthcare email segmentation means dividing your email list into smaller groups based on traits like age, health interests, or behavior, while staying HIPAA-compliant. Done right, it can boost open rates by 14%, click-through rates by 100%, and even increase revenue…

Ricardo MazziJune 9, 2025

Marketing PPC

10 Essential PPC Strategies for Healthcare Marketing

Explore essential PPC strategies for healthcare marketing to attract patients effectively while ensuring compliance with industry regulations.

Mazzi StudiosMarch 28, 2025

Marketing

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