Category

Artificial Intelligence

OpenAI’s Super App Pivot: Why “Chat Is Dead” Changes Everything for Marketers OpenAI's Super App Pivot: Why "Chat Is Dead" Changes Everything for MarketersArtificial Intelligence

OpenAI’s Super App Pivot: Why “Chat Is Dead” Changes Everything for Marketers

A senior OpenAI employee told the Financial Times something that should make every marketer pay attention: "Chat is dead." Not ChatGPT the brand. Chat as the organizing principle for how OpenAI builds products. The shift redefines where customer discovery happens and what you need to do right now.
Ricardo Mazzi
June 23, 2026
AI-Powered Insights for Healthcare Marketers AI-Powered Insights for Healthcare MarketersArtificial IntelligenceMarketing

AI-Powered Insights for Healthcare Marketers

AI is reshaping healthcare marketing. Instead of relying on outdated metrics like page views and click-through rates, marketers now use AI tools to predict patient behavior, refine content strategies, and optimize budgets. By integrating data from sources like EHRs, CRMs, and patient reviews, AI provides real-time insights that traditional methods…
Ricardo Mazzi
September 24, 2025
The Rise of AI Agents: How They’re Revolutionizing SEO and Business Automation The Rise of AI Agents: How They're Revolutionizing SEO and Business AutomationArtificial IntelligenceMarketingSEO

The Rise of AI Agents: How They’re Revolutionizing SEO and Business Automation

Last week, I watched an AI agent complete in 10 minutes what used to take my team three hours: researching competitors, analyzing their content gaps, and drafting a strategic report. It wasn't perfect, but it was 80% there – and that's exactly the point. The AI Agent Quiet Revolution Happening…
Ricardo Mazzi
August 7, 2025