Artificial Intelligence Archives

AI-Powered Insights for Healthcare Marketers

AI is reshaping healthcare marketing. Instead of relying on outdated metrics like page views and click-through rates, marketers now use AI tools to predict patient behavior, refine content strategies, and optimize budgets. By integrating data from sources like EHRs, CRMs, and patient reviews, AI provides real-time insights that traditional methods…

Ricardo MazziSeptember 24, 2025

Artificial Intelligence SEO

SEO Has Changed With AI

AI is transforming how search engines work, focusing on understanding user intent and delivering results that align with what users are truly looking for. This shift is redefining rankings, engagement, and how businesses approach SEO. Here’s what you need to know.

Ricardo MazziSeptember 20, 2025

Artificial Intelligence Marketing

AI Agents in Healthcare Marketing: Personalization, Compliance, and Scalable Patient Engagement

AI agents are transforming healthcare marketing through personalized communication, predictive analytics, and streamlined campaign management.

Ricardo MazziSeptember 12, 2025

Artificial Intelligence Marketing

Vibecoding in Marketing: AI Collaboration Sparks Creativity

Vibecoding is reshaping digital development by combining AI-driven tools with human creativity. This approach reduces technical barriers, enabling faster project delivery and better results across industries, especially healthcare marketing.

Ricardo MazziAugust 14, 2025

Artificial Intelligence Marketing SEO

The Rise of AI Agents: How They’re Revolutionizing SEO and Business Automation

Last week, I watched an AI agent complete in 10 minutes what used to take my team three hours: researching competitors, analyzing their content gaps, and drafting a strategic report. It wasn't perfect, but it was 80% there – and that's exactly the point. The AI Agent Quiet Revolution Happening…

Ricardo MazziAugust 7, 2025

Artificial Intelligence SEO

Google Goes Zero: From PageRank to Zero-Click

Did Google's early ideals gave way to a closed-loop information system. Today Google introduced Google Zero, which is said to be based on a zero-click model. Everyone seems a little bit confused by that. Why would Google, one of the richest companies in the world, making nearly all its money…

Bob BattistaAugust 1, 2025

Artificial Intelligence

Tech Equity vs. Tech Debt

Tech debt is the compounding burden of incomplete, inefficient, or short-term technical decisions. It piles up through fragile integrations, manual processes, overly custom code, and a fundamental truth: we rarely build things that stay built.

Bob BattistaJuly 30, 2025

Artificial Intelligence

ChatGPT & Me Surfing S-Curves with AI

What happens when a set of lifelong ideas meets the right collaborator? For years, I’ve carried around a handful of concepts—truths, really—about technology. I never wrote them down, never shaped them for an audience. They lived in the margins of my thinking, surfacing during conversations, strategy sessions, and moments of…

Bob BattistaJuly 27, 2025

Artificial Intelligence

AI vs. Manual Proofreading in Medical Writing

AI and manual proofreading each have strengths and weaknesses in medical writing. AI excels in speed, cost-efficiency, and handling repetitive tasks, making it ideal for large-scale projects. However, it struggles with understanding medical nuances, regulatory compliance, and context. Manual proofreading, while slower and more expensive, offers higher accuracy and expertise…

Ricardo MazziJuly 9, 2025

Artificial Intelligence

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