SEO Has Changed With AI ![SEO Has Changed With AI]()
SEO has evolved significantly with the rise of AI, transforming how search engines rank content and how users find information. Here’s what you need to know.
Ricardo MazziSeptember 20, 2025
AI Agents in Healthcare Marketing: Personalization, Compliance, and Scalable Patient Engagement ![AI Agents in Healthcare Marketing: Personalization, Compliance, and Scalable Patient Engagement]()
AI agents are transforming healthcare marketing through personalized communication, predictive analytics, and streamlined campaign management.
Ricardo MazziSeptember 12, 2025
Vibecoding in Marketing: AI Collaboration Sparks Creativity ![Vibecoding in Marketing: AI Collaboration Sparks Creativity]()
Vibecoding is reshaping digital development by combining AI-driven tools with human creativity. This approach reduces technical barriers, enabling faster project delivery and better results across industries, especially healthcare marketing.
Ricardo MazziAugust 14, 2025
The Rise of AI Agents: How They’re Revolutionizing SEO and Business Automation ![The Rise of AI Agents: How They're Revolutionizing SEO and Business Automation]()
Last week, I watched an AI agent complete in 10 minutes what used to take my team three hours: researching competitors, analyzing their content gaps, and drafting a strategic report. It wasn't perfect, but it was 80% there – and that's exactly the point. The AI Agent Quiet Revolution Happening…
Ricardo MazziAugust 7, 2025
Google Goes Zero: From PageRank to Zero-Click ![Google Goes Zero: From PageRank to Zero-Click]()
Did Google's early ideals gave way to a closed-loop information system. Today Google introduced Google Zero, which is said to be based on a zero-click model. Everyone seems a little bit confused by that. Why would Google, one of the richest companies in the world, making nearly all its money…
Bob BattistaAugust 1, 2025
Tech Equity vs. Tech Debt ![Tech Equity vs. Tech Debt]()
Tech debt is the compounding burden of incomplete, inefficient, or short-term technical decisions. It piles up through fragile integrations, manual processes, overly custom code, and a fundamental truth: we rarely build things that stay built.
Bob BattistaJuly 30, 2025
ChatGPT & Me Surfing S-Curves with AI ![ChatGPT & Me Surfing S-Curves with AI]()
What happens when a set of lifelong ideas meets the right collaborator? For years, I’ve carried around a handful of concepts—truths, really—about technology. I never wrote them down, never shaped them for an audience. They lived in the margins of my thinking, surfacing during conversations, strategy sessions, and moments of…
Bob BattistaJuly 27, 2025